I have a professional association with Joburg-based O’Hearne Ferreira, who provide communication services – including integrated report writing – to listed and unlisted companies. We share a similar enthusiasm for ‘strategic storytelling’;and the role of the professional writer in creating compelling narratives that sync with clients’guiding mission.

I am a contributor to The Urban Mobility Daily, published by Paris-based Autonomy and write articles for various clients in the burgeoning urban mobility sector. Driven by advances in IoT (Internet of things) and concerns about carbon emissions, urban mobility is undergoing a revolution. Cities across the world and private operators are laying the foundations of mobility as a service (MaaS), whereby commuters replace private vehicle ownership with an app-based subscription service that allows them access to multiple modes of transport.

Engineers are the unsung heroes who have created a world of unimagined convenience and utility. I wrote a Project Execution Plan (PEP) for a big construction projects, have done extensive writing for Eskom (South Africa’s electricity utility), as well as for engineering firms like Siemens and Sasol. I enjoy stripping complex technical subjects of their jargon and rendering them in terms more accessible for the layperson.

As the Fourth Industrial Revolution gathers pace we will see huge efficiency gains in industries like logistics and transport thanks to advances in data science and machine learning. I am developing expertise in writing about these subjects, making the content accessible to a non-technical audience.

I once helped a team of labour lawyers avert a strike by banking employees at one of the country’s largest financial institutions. Good internal communications pays.This is one example of the extensive internal communications work I’ve done for South Africa’s big banks. I have a good grasp of abstruse financial concepts and can articulate them in ways the ordinary reader relates to.